SIMONE PERELE

Iconic French lingerie Maison, Simone Pérèle, celebrates 75 years of passion, innovation and excellence. When its founder, a corset maker, opened her atelier in 1948, she had a vision: to revolutionize the landscape of lingerie with new designs never seen before. She listened to women, sought to understand them deeply, and then created pieces that empowered a woman to be herself truly and unapologetically. To embrace her natural shape, ignite her self-confidence and feed her desire for beauty inside and out.

Iconic bras such as the radiant ‘’Soleil‘’ and the revolutionary ‘’Pétale‘’ were trailblazers in a new era of lingerie. From these first creations to today’s newest collections, every piece is impeccably crafted. Every fabric is meticulously selected from the best embroidery and lace houses in Calais and Europe.

Today, Simone Pérèle is led by the family’s third generation, who carry forth the founder’s vision into the next generation of women, embodying a new sense of confidence, freedom and self-expression.

“A woman should never have to choose between being comfortable and feeling beautiful… She can have it all.” – Simone Péréle