Louisa Bracq

Since January 2026, the Louisa Bracq studio has been intensely focused on developing new bra shapes to strengthen the brand’s offering. First, a new bralette has been introduced, available up to a G cup, fully embroidered in our French workshops and lined with foam covered in 100% cotton jersey, providing enhanced support for fuller busts.

In the Julia & Albanach line, we have developed a new underwired full-cup “comfort” bra offered without embroidery. It delivers an opaque effect in the cup, with only the neckline edge and straps adorned with a delicate embroidered trim. This model is available in larger band sizes and cup depths up to size M.

Shapes introduced in previous collections have been reissued in new seasonal colors within our permanent lines. A semi-plunge underwired bra in the Série line in the color “Fuchsia” adds a sexy touch to the line, while the molded heart-shaped bra with invisible cups comes in the color “Olive” in the Élise line.

The standout piece of the season is undoubtedly the Baccara line—a sophisticated creation that draws from the decorative codes of fine jewelry. It features embroidered articulated jewels in a cascade style and rows of sparkling rhinestone chains highlighting the scalloped edges of the necklines. A rhinestone chain necklace accessory, adjustable and universal for all bra shapes in the line, has been developed by the studio to embody the creative spirit of this collection.

The second major new release of the season is our Joy line, the house’s first cotton collection, responding to increasing demand for lingerie made from breathable and natural materials. Its lace-effect embroidery with abstract botanical motifs brings a summery freshness and includes a wireless full-cup bra, an underwired version, and our new half-foam bandeau style, creating the ideal offering for a summer season. Embroidered trims featured on various pieces of the line add a luxurious detail through the manual threading of a fine ribbon through the trim’s eyelets.