Journelle

MAIN OFFER: D+, HOSIERY/SOCKS, LINGERIE / BRA, LOUNGEWEAR, NIGHTWEAR, SHAPEWEAR

SECONDARY OFFER: ACCESSORIES, ACTIVEWEAR, DAYWEAR, READY TO WEAR, RESORTWEAR, SWIMWEAR, THERMALWEAR

GENDER: WOMAN

ORIGIN COUNTRY: New York

ESTABLISHED (YEAR): 2007

PRICE POINT: MID RANGE, PREMIUM

STYLE: CONTEMPORARY, ELEGANT, ROMANTIC, SEDUCTIVE, TRENDY

BRAND INTRO

Journelle is a female-driven, multi-line, multi-brand lingerie destination for lingerie that works as hard as you do and looks great doing it. Run by women, for women, Journelle sources and selects our fit-tested, fashion-focused collection from a stunning lineup of many different, diverse lingerie designers. The name, taken from the French word “journellement,” meaning daily, is a nod to the belief that wearing lingerie that fits your definition of strength AND beauty, is absolutely a necessary luxury, and an empowering part of every woman’s routine. Spearheaded by co-CEO and owner, Sapna Palep, MD, MBA, the priority at Journelle is to create a safe space for women to explore the world of intimates – somewhere women feel understood and catered to, so they can embrace the joys of designing a beautiful lingerie wardrobe.